Success Stories
Nima Omidvar — President, Worldwide Hoops
Success leaves clues, and for more than 20 years our story has been built on creating meaningful results. From coaching teams to seven NCAA Tournament appearances and two Sweet 16 runs, to helping develop 62 professional players—including 15 who reached the NBA—our passion for basketball has evolved into a proven ability to inspire action and deliver outcomes. Beyond the court, Worldwide Hoops has successfully executed more than 100 events across multiple states and countries while creating viral campaigns, compelling stories, and innovative experiences that have engaged millions and driven measurable impact for teams, organizations, and communities. Every achievement has reinforced one simple belief: when passion, innovation, and execution come together, extraordinary things happen.
The Numbers
A quantitative breakdown of leadership, program growth, and commercial impact.
Worldwide Footprint
Canada 🇨🇦
Justin Jackson (UMD), Alex Johnson (NCST), Braeden MacVicar (CCU)
Nigeria 🇳🇬
Sean Obi (UMD), Josh Ayeni (USA), Josh Ajayi (USA), Ginikachukwu Ojiako (CCU)
Mexico 🇲🇽
Alex Tostada (UMD)
Cameroon 🇨🇲
Abdou Tsimbila (Fordham), Luc Atangana (PVI)
Jamaica 🇯🇲
Javoni Robinson (NCST - Houston Texans)
Australia 🇦🇺
Jordan Vandenberg (NCST)
Spain 🇪🇸
Josh Tomaic (UMD), Ian Granja (CCU)
Brazil 🇧🇷
Rodrigo Peggau (Team Takeover - Duquesne)
Angola 🇦🇴
Bruno Fernando (UMD - Atlanta Hawks)
Puerto Rico 🇵🇷
Josh Navarro (Fordham), Arnaldo Toro (GW)
Romania 🇷🇴
Vlad Mouldavanu & Mihai Petcu (St. John’s High School)
Turkey 🇹🇷
Gokhan Sirin (UNCC)
Haiti ðŸ‡ðŸ‡¹
Schneider Herard (UMD)
U.S. Virgin Islands 🇻🇮
Philip Jones (UNCC)
Belgium 🇧🇪
Thomas DeThay (NCST)
U.K. 🇬🇧
Raheem May-Thompson (Team Takeover), Noel Eastern (Team Takeover)
India 🇮🇳
Varun Ram (UMD)
Uruguay 🇺🇾
Marcel Souberbielle (DC Metro Prospects - IUP)
Croatia ðŸ‡ðŸ‡·
Ivan Bender (UMD)
New Zealand 🇳🇿
Zach Riley (Fordham)
Slovakia 🇸🇰
Michal Cekovsky (UMD)
Dominican Republic 🇩🇴
Angel Montas (Fordham)
Bahamas 🇧🇸
Romad Dean (Fordham)
Czech Republic 🇨🇿
Miroslav Stafl (CCU)
Netherlands 🇳🇱
Jibbe Sickling (LIU / Netherlands Youth Pool)
Shell Shock TBT
FounderFounder and Head Coach of the first-ever University of Maryland Alumni Team for The Basketball Tournament (TBT). Achieved the TBT record for fewest points allowed in a single quarter (3 points). Visit the official team platform at shellshocktbt.com.
Media & Podcast
Hosted interviews with the top grassroots and high school figures in different regions all over the nation, breaking down the A to Z of basketball recruiting.
Delivered the play by play and produced 3 DI men's basketball games during standalone broadcast slots which garnered 122k viewers.
Radio play by play call for 4 competitions on 99.9 The Fan.
Understanding Scheduling & Bracketology
Success in college basketball is no longer determined solely by wins and losses—it is about understanding the metrics, building a strategic schedule, and telling your story in a way that resonates with fans, media, and selection committees. Throughout a career that includes seven NCAA Tournament appearances and multiple at-large selections, Worldwide Hoops has developed a deep understanding of NET rankings, strength of schedule, scheduling philosophy, and bracketology strategy.
From constructing schedules that led to a 49-1 record in non-conference games at Maryland to helping secure six at-large NCAA Tournament bids, our approach combines analytics, relationships, and storytelling to maximize opportunities for programs to succeed on Selection Sunday.
Our Expertise Includes:
Building schedules that maximize NET opportunities and postseason positioning.
Understanding the metrics and narratives that influence Selection Sunday decisions.
Creating campaigns such as #NCStateBracketFacts and #MDBracketFacts to ensure your program's accomplishments are part of the national conversation.
Leveraging relationships with broadcasters, media members, and industry leaders to amplify your program's story.
Helping coaches and administrators understand how every scheduling decision impacts postseason opportunities and long-term program growth.
Digital Storytelling & Social Campaigns
In today's world, the stories we tell can move communities, influence culture, and create lasting impact far beyond the game itself. Throughout his career, Nima Omidvar has developed and executed social media campaigns that have generated global attention, inspired action, strengthened communities, and built deeper connections between organizations and their audiences. Whether the goal is to reach millions or to create meaningful engagement with a select few, every campaign begins with one principle: tell an authentic story that people want to be part of.
Our Storytelling Philosophy
"Stories create movements. Movements build communities. Communities create lasting impact. At Worldwide Hoops, we don't simply market ideas—we craft authentic stories that inspire people to believe, engage, and take action."
#RunningManChallenge
A Global Social Media Phenomenon
What started as a fun dance video inside the University of Maryland basketball program became one of the biggest viral trends of 2016, generating an estimated 500 million to more than 1 billion impressions worldwide. Nima was instrumental in the campaign's development, helping film the original dance routines and coordinating opportunities that ultimately led to Maryland stars Jared Nickens and Jaylen Brantley appearing on The Ellen DeGeneres Show. The challenge transcended sports, inspiring participation from celebrities, professional sports teams, police departments, and organizations around the globe.
Campaign Outcomes:
- •Estimated 500M–1B+ global impressions
- •National television appearances, including The Ellen DeGeneres Show
- •Participation from professional teams, celebrities, and organizations worldwide
- •One of the most recognizable social media trends of 2016
#WeWill
A Rallying Cry That Became a Movement
Projected to finish 12th in the Big Ten, the University of Maryland used the mantra #WeWill to unite its players, staff, and fanbase around a shared belief and vision. The accompanying YouTube series gave fans an unprecedented look behind the scenes, allowing them to connect with the personalities and work ethic of the program. The Terrapins went on to finish second in the conference, and the message resonated so strongly that Under Armour eventually adopted #WeWill as its company-wide mantra.
Campaign Outcomes:
- •Built emotional investment and transparency with fans
- •Helped establish the cultural identity of the program
- •Supported a season that exceeded all preseason expectations
- •Ultimately adopted by Under Armour as a global brand message
#GottLunch
Building Community Through Connection
The #GottLunch campaign connected NC State fans directly with Head Coach Mark Gottfried through a social media contest that rewarded fans with personal experiences while simultaneously supporting local businesses. The initiative demonstrated how creative digital campaigns can strengthen relationships between programs, fans, and community partners while generating goodwill and meaningful engagement.
Campaign Outcomes:
- •Increased fan interaction and participation
- •Created partnerships with local businesses
- •Generated positive community goodwill
- •Strengthened the emotional connection between fans and the program
#10Shoes10Days
Creating Impact Where It Matters Most
Not every campaign needs to go viral to be successful. The #10Shoes10Days initiative at the University of Maryland was designed to engage prospective student-athletes during the recruiting live period and generate excitement around the program's culture and creativity. The campaign demonstrated that targeted storytelling can be just as powerful as mass reach when speaking to the audiences that matter most.
Campaign Outcomes:
- •Increased engagement with recruiting prospects
- •Elevated Maryland's brand during critical recruiting periods
- •Demonstrated creativity and authenticity in communication
- •Created memorable experiences for a highly targeted audience